Advisory for founders, operators, and investors
Advising technology founders, operators, and investors on cross-border payments, African trade, compliance and fraud prevention, and investing into Africa.
I advise a small number of clients on consequential decisions. My experience spans North America, the United Kingdom, Europe, and Africa. Clients usually arrive with a product, market, business-model, or capital decision. I identify the real constraint, test the assumptions, and turn the ambiguity into a clear course of action.
Who this is for
What I do
Technology and product strategy
I help teams decide what technology should enable, what should be built now, and what complexity can wait. The work connects product choices to customer behaviour, operating reality, distribution, and the economics of the business.
Business model clarity
I help founders see the gaps that are hard to see from inside the business. Unit economics that hold at the aggregate and break at the segment. Revenue that looks like profit. The wrong problem being solved very well.
Fundraising narrative
Capital moves on conviction. I help founders find the true thesis buried under the pitch they rehearsed, then rebuild the documentation around it. Not to sound good. To say something true that investors can act on.
Distribution and market structure
I help founders and operators design routes to market around real customer behaviour, channel economics, local incentives, and the gap between how a market appears in reports and how it works on the ground.
How I tend to reframe a problem
A traction number can be a capacity limit
Five customers transacting may mean the business could only serve five. Let orders exceed what you can fulfil, then show investors the gap.
A narrow niche is an advantage
Depth in one segment is the route to the next. Pair it with a vision larger than the current product.
Fix cash-flow risk before you raise
Structure sales so customers fund part of the work, through deposits and clear replacement terms.
Use online to amplify what works offline
In many African cities, trust is still built offline. One insurance technology company grew faster once offline activity won the trust, and online channels then amplified it to reach both kinds of customer.
Start with the partner's goals, not your product
Partnerships stall when onboarding is a product pitch. Understand what the partner is trying to achieve, then fit the offer to their context.
Ways to work together
Working session
A focused 60-minute review of one decision, document, market question, or operating problem. You leave with the gaps, the decision, and the next actions.
Advisory sprint
A defined engagement on one major question, such as a fundraising narrative, a distribution strategy, a compliance or cross-border design, or a fund structure. Scope, outputs, timing, and fee are agreed before work begins.
Strategic sounding board
A monthly arrangement for founders, operators, and investors who want a consistent practitioner on architecture, regulatory, or scaling decisions as they compound.
Fees are quoted against the scope before you commit. No open-ended engagement begins without a written outcome, timeline, and price. Board or observer roles are considered selectively, for a small number of ventures where I have high conviction.
Practitioner experience
My advice comes from building, not commentary. At Prembly, I co-founded and continue to build trust infrastructure used by more than a thousand local and global businesses to verify customers, manage compliance, and reduce fraud, across Nigeria, Kenya, and the United States. Before Prembly, I helped build the product at Moniepoint and led growth to build the distribution network that moves billions of dollars in transactions and now reaches millions of businesses across the continent.
I also invest in and support founders through BuildX Capital, and I have advised companies across North America, the United Kingdom, Europe, and Africa, in sectors including cross-border finance, mobility, energy, trade, manufacturing, and insurance. Some of my own early ventures did not succeed, which is why I test timing and assumptions before they become decisions. The advisory work applies that operating range to a specific decision in your business or investment process.
How to start
The introductory call is free and lasts 15 minutes. It is a short conversation to establish fit, not an advisory working session. If you are reaching out cold, send a brief note first with what you are building, the specific problem, and who you are.